There are plenty of decent cosmetics available at local salons and nice department stores in the Fort Wayne area. But if you've tried Aveda products, you understand why so many high-end spas, salons and hotels choose to carry the Aveda line exclusively.
Recently, longtime Aveda representative Alicia Clark opened Fort Wayne's only Aveda Experience store at the stylish Jefferson Pointe shopping center, next door to the posh Von Maur and near De Brand's chocolates. Aveda products consist of organic plant and flower botanicals combined to create impressively natural, lovely scented products. They don't have the cheap filler ingredients that dilute the average cosmetics. The Aveda line costs more but I think it's worth it. So at home we just use these lotions and shampoos sparingly; it's so good, a little goes a long way.
The small store is beautiful and clean with the products easy to find. There's a wood table and chairs, and the decor has a clean, nature-like feel. At the table settings are bowls designed for cleansing one's face, and there's herbal tea for relaxing. Alicia introduced me to a product I just loved - and I'm extremely picky about lotions on my skins. I don't like many smells and some textures don't feel right. But this 'stress-fix' Aveda body lotion is luscious. It really does have a stress-relieving aroma, and using it is like taking a mini-aromatherapy session. I have used some on my hands and forearms every day since I got it; for me it's both relaxing and refreshing. I've started walking around rubbing a bit on the back of family members' hands in the evening if I think they appear stressed from the day. It's kind of an "ahh" experience.
Another new product we tried was Rosemary Mint shampoo. One younger member of our household experiences rather oily hair, and we wanted to try something different than department store shampoo. Aveda offers lots of specialty shampoos and hair care products, and this one delights with the scents in its name and also includes essences of lavender and marjoram. It's an invigorating shampoo that leaves a nice shine, and a person can use just a small amount to get results. One 8 1/2 ounce bottle was $12.
Finally, one of our other ladies was there for the trademarked 'be curly' curl enhancing hair spray. There are different products like this on the market, but many of them don't seem to be very effective. If one has natural curl or wave in one's hair, one can bring out the curls and set them in place using the right products and drying the hair correctly. After shampooing, you work a bit of Aveda's 'be curly style-prep' through damp hair. Scrunch, lift, or squeeze hair with towel a bit to make spring: encourage hair to lift and coil and don't straighten with comb or regular dryer. You can use a diffusing dryer with minimized motion to speed drying. Lift hair and apply the curl enhancing spray both during the process and as you finish working the hair. It will continue to set. I find this a nice alternative to straightened or set hair. Even for a person whose hair is mostly straight, one can add a little variety to a look by working in some waves this way. It's nice to change our hair styles from time to time!
Alicia and her staff are trained and so knowledgeable - I've known Alicia for years, and she has worked in fitness, wellness, is trained in cosmetology and business - she's great with make-up and nails - and spiritual wellness! I'll make another visit back to the local Aveda Experience Center soon. The address is 4206 W Jefferson Blvd in Fort Wayne. This is really a nice new store, and a great addition to Fort Wayne.
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